The service
Seven working days. Under an hour of your time. You’ll understand why your go-to-market doesn’t work, in time to act on it the same week and a second measurement 60 days later to check I was right.
No retainer, no tiers, no software licence. If the budget genuinely isn’t there, I scope down to a single phase instead of discounting the real thing.
The engagement
A consultancy audit takes four to six weeks and turns into your project. This takes a week and stays mine.
A questionnaire, analytics access, and one 30-minute call. Who buys, who churns, what you’ve already tried.
I collect everything and conclude nothing. Exports, call recordings, support tickets, every page someone passes through.
Three passes, one a day. Confusion, then Fear, then Friction — in that order, never together. Doing them at once is how the wrong reason gets the blame.
Everything I found, narrowed to the three that matter. Then I write your biggest fix.
Matrix, findings, roadmap. It’s on your page the day before we speak, so you arrive having read it.
I walk you through it. You ask the hard questions. You leave knowing what to fix first.
I measure again and send the difference. This is where you find out whether it worked.
The order is the method
Fixing them out of order is why most conversion work fails. Reassurance lands on a confused buyer as noise. A shorter form doesn’t help someone who’s afraid of the decision. The full argument for the sequence is on the methodology page.
01 · Confusion
Cognitive load, ambiguity aversion, choice overload. They can’t form a clear picture of what they’d get, so they postpone. In your analytics, postponing looks exactly like disinterest.
Usually concentrated in first thought and active looking.
02 · Fear
Loss aversion, social proof, the endowment effect. They’ve understood the offer and are weighing what it costs them to be wrong. No amount of clarity fixes an unmanaged risk.
Almost always heaviest at the deciding stage.
03 · Friction
They already want to act. Steps, fields, waiting, and not knowing what happens next get in the way. The cheapest to fix, and the one everyone starts with by mistake.
Concentrated in first use and ongoing use.
Fit
On the call I’ll ask what you spend each month to get people in front of you. Below roughly €5k, I can’t make the maths work honestly, and I’ll tell you that instead of taking the work.
Both on one page, with the objections answered in full.