€2,950 ex. VAT · 7 working days · Two spots per month

You already paid for these buyers. Most of them leave anyway.

Q: “Isn’t this just AI output?”

Software does the first pass across the frameworks, faster and more consistently than I could by hand. The diagnosis, the ordering, and the decision about what doesn’t apply are mine, backed by a decade in growth. I’ll tell you plainly which part is which.

Q: “How do I know you’ll find anything?”

Three reasons beyond the ones you listed at intake, or you don’t pay. Your list is the baseline, so this is checkable rather than a debate.

Q: “We don’t have time for a project right now.”

It’s under an hour of your time in total: 45 minutes of intake and a 45-minute delivery call. There is no project for you to run.

Q: “What are your results?”

I’m early. That’s exactly why the first three engagements are €1,500 with the guarantee attached. I’d rather tell you that than show you numbers I invented.

Q: “Can you just fix it for us?”

Not this year. Implementation is unbounded scope and it would eat the capacity that makes seven working days possible. I’ll refer you to someone good.

Every month, the people who clicked, read, compared and nearly bought walk out of a journey you’ve never seen mapped. I show you exactly which phase loses them, and which of the three reasons is doing it.

Seven working days. Under an hour of your time. Three reasons you hadn’t already spotted, or you don’t pay.

€2,950 ex. VATOne number, no tiers

7 working daysIntake to delivery call

< 1 hourOf your time, total

3 reasonsOr it’s free

The price

One engagement. One number.

The engagement

The diagnosis

Seven working days · under one hour of your time

€2,950 ex. VAT

Two spots per month

Your full journey mapped to six phases
Every drop-out named and severity-rated
Thirteen behavioral frameworks applied
A roadmap prioritized by who does the work
Your biggest fix already written
60-day re-diagnosis and delta report

If I don’t find three reasons beyond the ones you flagged at intake, it’s free.

50% upfront, 50% on delivery. Excl. VAT.

Why it’s priced there

A CRO consultancy charges €3,000–8,000 for the same diagnosis and takes six weeks to deliver it. One month of ad spend that isn’t converting usually costs you more than this.

I don’t discount. If the budget isn’t there, I scope down rather than take less for the same work.

Two spots per month

Not scarcity as a tactic. Two is what one person can deliver at this depth in seven working days.

Being early is cheaper

My first three clients pay €1,500 ex. VAT in exchange for a documented case study. Same engagement, same guarantee. The pilot rate covers the first three clients, full stop.

What you actually receive

The matrix, filled in for your journey.

Eighteen cells. Each one either clean or named, with a severity and the behavior behind it. This is the first page of your report.

First Thought

Passive Looking

Active Looking

Deciding

First Use

Ongoing Use

Confusion

—

Fear

—

Friction

—

Swipe to see all six phases

Illustrative report page, 27 findings, heaviest cluster in Deciding.

Drop-outsCritical

Fear

Loss Aversion at the pricing step

CRITICAL

Annual billing is the only visible option, and cancellation terms appear after payment details. The buyer is asked to accept an unbounded downside before they’ve seen the product work.

→Surface the exit before the commitment, not after.

Deciding

Confusion

Ambiguity Aversion on the comparison page

CRITICAL

Three plans differ by metrics the buyer can’t map to their own situation. Unable to choose confidently, they defer — which reads as a traffic-quality problem in your reporting.

→Anchor each plan to a recognisable customer shape, not a usage number.

Active Looking

Friction

Cognitive Load in first-run setup

HIGH

Eleven fields and two integrations stand between signup and the first useful moment. Most accounts stall here and never produce the outcome they signed up for.

→Defer everything not required to reach first value.

First Use

Illustrative findings, written in the format you receive. Yours will be about your journey and your customers’ words.

Straight answers

The questions you’re already thinking.

“Isn’t this just AI output?”

Software does the first pass across the frameworks, faster and more consistently than I could by hand. The diagnosis, the ordering, and the decision about what doesn’t apply are mine, backed by a decade in growth. I’ll tell you plainly which part is which.

“How do I know you’ll find anything?”

Three reasons beyond the ones you listed at intake, or you don’t pay. Your list is the baseline, so this is checkable rather than a debate.

“We don’t have time for a project right now.”

It’s under an hour of your time in total: 45 minutes of intake and a 45-minute delivery call. There is no project for you to run.

“What are your results?”

I’m early. That’s exactly why the first three engagements are €1,500 with the guarantee attached. I’d rather tell you that than show you numbers I invented.

“Can you just fix it for us?”

Not this year. Implementation is unbounded scope and it would eat the capacity that makes seven working days possible. I’ll refer you to someone good.

Ready when you are

Stop guessing why buyers don’t convert.

One 30-minute call. I’ll ask what you’re spending and what you’ve already tried, and tell you straight whether this is the right move. Two a month is what I can deliver at this depth in seven working days.