€5,000 ex. VAT · 7 working days · Two spots per month

You already paid for these buyers. Most of them leave anyway.

Every month, the people who clicked, read, compared and nearly bought walk out of a go-to-market you’ve never seen mapped. I show you exactly which phase loses them, and which of the three reasons is doing it.

Seven working days. Under an hour of your time. Three reasons you hadn’t already spotted, or you don’t pay.

€5,000 ex. VATOne number, no tiers
7 working daysIntake to delivery call
< 1 hourOf your time, total
3 reasonsOr it’s free

The price

One engagement. One number.

The engagement

The diagnosis

Seven working days · under one hour of your time

€5,000 ex. VAT
Two spots per month
  • Your full go-to-market mapped to six phases
  • Every drop-out named and severity-rated
  • Thirteen behavioral frameworks applied
  • A roadmap prioritized by who does the work
  • Your biggest fix already written
  • 60-day re-diagnosis and delta report

If I don’t find three reasons beyond the ones you flagged at intake, it’s free.

50% upfront, 50% on delivery. Excl. VAT.

Why it’s priced there

In 2025, Sortlist put the average agency-built marketing plan at $26,871, drawn from 80,000 agency projects — and that is the plan, not the build. This is €5,000 to find out which part is actually broken, in seven working days, before you commit to the bigger number. One month of ad spend that isn’t converting usually costs you more than this.

There are two ways to pay half, and both are on this page. Neither is a negotiation. If the budget still isn’t there, I scope down rather than take less for the same work.

Source: Sortlist, Marketing Plan Cost, updated May 2025. Retrieved 26 August 2026.

Two spots per month

Not scarcity as a tactic. Two is what one person can deliver at this depth in seven working days.

Being early is half price

My first three clients pay €2,500 ex. VAT, a 50% discount, in exchange for a documented case study. Same engagement, same guarantee. The pilot rate covers the first three clients, full stop.

A referral is half price too

Refer someone who books a diagnosis and you both pay €2,500 ex. VAT, a 50% discount each. Same engagement, same guarantee, on both sides.

What you actually receive

The matrix, filled in for your go-to-market.

Eighteen cells. Each one either clean or named, with a severity and the behavior behind it. This is the first page of your report.

First Thought
Passive Looking
Active Looking
Deciding
First Use
Ongoing Use
Confusion
1
2
4
6
2
—
Fear
—
1
2
5
3
1
Friction
—
—
1
3
4
2
Swipe to see all six phases

Illustrative report page, 27 findings, heaviest cluster in Deciding.

Drop-outsCritical
Fear

Loss Aversion at the pricing step

CRITICAL

Annual billing is the only visible option, and cancellation terms appear after payment details. The buyer is asked to accept an unbounded downside before they’ve seen the product work.

→Surface the exit before the commitment, not after.

Deciding
Confusion

Ambiguity Aversion on the comparison page

CRITICAL

Three plans differ by metrics the buyer can’t map to their own situation. Unable to choose confidently, they defer — which reads as a traffic-quality problem in your reporting.

→Anchor each plan to a recognisable customer shape, not a usage number.

Active Looking
Friction

Cognitive Load in first-run setup

HIGH

Eleven fields and two integrations stand between signup and the first useful moment. Most accounts stall here and never produce the outcome they signed up for.

→Defer everything not required to reach first value.

First Use

Illustrative findings, written in the format you receive. Yours will be about your go-to-market and your customers’ words.

Straight answers

The questions you’re already thinking.

“Isn’t this just AI output?”

Software does the first pass across the frameworks, faster and more consistently than I could by hand. The diagnosis, the ordering, and the decision about what doesn’t apply are mine, backed by a decade in growth. I’ll tell you plainly which part is which.

“How do I know you’ll find anything?”

Three reasons beyond the ones you listed at intake, or you don’t pay. Your list is the baseline, so this is checkable rather than a debate.

“We don’t have time for a project right now.”

It’s under an hour of your time in total: 45 minutes of intake and a 45-minute delivery call. There is no project for you to run.

“What are your results?”

I’m early. That’s exactly why the first three engagements are €2,500, half the price, with the guarantee attached. I’d rather tell you that than show you numbers I invented.

“Is there any way to pay less?”

Two, both fixed at 50%. The first three engagements are €2,500 ex. VAT in exchange for a documented case study. And a referral halves it on both sides: refer someone who books and you both pay €2,500. That is the whole discount list; there is no third rate to negotiate towards.

“Can you just fix it for us?”

Not this year. Implementation is unbounded scope and it would eat the capacity that makes seven working days possible. I’ll refer you to someone good.

Ready when you are

Stop guessing why buyers don’t convert.

One 30-minute call. I’ll ask what you’re spending and what you’ve already tried, and tell you straight whether this is the right move. Two a month is what I can deliver at this depth in seven working days.