About
BehavioralMind is one person: me, Nick. The work is done by me — not a team, not a junior, not a report generator with my logo on it.
Why the matrix exists
For years my go-to-market work looked like this. Find the biggest drop-out. Form a theory about it. Ship a change. Watch the number not move.
The theory was always plausible. That was the problem. Nothing told me which of five plausible explanations to test first, so I tested the one I happened to think of.
The matrix came out of that. It forces me to name the reason before proposing the fix, instead of going straight to a redesign. It has a name and a page of its own now: the Barrier Matrix.
It turned a hunch into a checklist you can argue with. That’s the whole value.
Why it’s mine
I didn’t want a faster way to guess. I wanted a way to know I was right before I shipped anything.
Background
Not agency-side. I’ve owned the number, defended the roadmap, and had to explain to a founder why last quarter’s redesign didn’t pay for itself.
10 yrs
Acquisition, onboarding and retention work where I carried the target rather than presenting to whoever did.
13
A fixed, documented set I built and refined against real journeys. Not twenty. Thirteen, applied properly.
2/mo
The constraint isn’t marketing. Two is what one person can deliver at this depth in seven working days.
Where I actually am
Most sites in this category put a logo wall here. I don’t have one yet, and inventing one would be exactly the kind of unmanaged risk this work exists to find.
The offer is new. My first three clients pay €1,500 ex. VAT instead of €2,950 in exchange for a documented case study — same engagement, same guarantee. That’s me buying proof, and being clear that’s what it is.
Software runs the first pass across all thirteen frameworks, faster and more consistently than I would by hand. The diagnosis, the ordering, and the decision about what to discard are mine. You never see the tool, and I’ll tell you plainly which part is which.
Implementation. It’s unbounded scope and it would eat the capacity that makes seven working days possible. I’ll hand you a roadmap your team can run, or refer you to someone good.
If I don’t find three reasons beyond the list you gave me at intake, you don’t pay. Your list is the baseline, so there’s nothing to argue about afterwards.
Send me your site and what you’ve already tried. I’ll tell you honestly whether this is the right move.